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Mercer Foods: a case study

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dc.contributor.advisor Strong, James
dc.contributor.author Laivo, Anthony
dc.contributor.other Kidd, Katrina
dc.contributor.other Gomez-Arias, Tomas
dc.date.accessioned 2019-11-20T00:23:48Z
dc.date.available 2019-11-20T00:23:48Z
dc.date.created 2019 October en_US
dc.date.issued 2019-11-19
dc.identifier.other Master of Business Administration en_US
dc.identifier.uri http://scholarworks.csustan.edu/handle/011235813/1454
dc.description.abstract The focus of the case study is a critique of the current procurement strategy with recommendations for improvement to align with Mercer Foods’ marketing plan. Mercer Foods is an industry-leading, freeze-dried food manufacturer located in the Central Valley of California. A critical dimension of the procurement strategy is negotiation with Latin American suppliers regarding price, quality, and quantity and how they affect Mercer Foods’ ability to service customers. The marketing plan and procurement strategy are evaluated, and alternatives to the current procurement process are explored. It is clear that negotiation strategies and tactics are important components of the procurement strategy. The goal was to understand and recommend negotiation strategic and tactical options available to Mercer Foods, then recommend a negotiation strategy and operational plan that fits with Mercer Foods’ procurement strategy and also aligns with the overall company strategy. en_US
dc.language.iso en_US en_US
dc.title Mercer Foods: a case study en_US
dc.type Thesis en_US

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