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Marketing plan of the graphic design industry for small-business owners in the Central Valley

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dc.contributor.advisor Gnepa, Tahi Morales, Gregory
dc.contributor.other Kotrozo, Jarrett
dc.contributor.other Kidd, Katrina
dc.contributor.other Gomez-Arias, Tomas 2019-01-14T23:56:20Z 2019-01-14T23:56:20Z 2018 October en_US 2019-01-14
dc.identifier.other Master of Business Administration en_US
dc.description.abstract This Marketing Plan will discuss in great detail the many avenues that can lead to success for the Graphic Designer operating their small business in the Central Valley of California, as well as potential risks, pitfalls, competitors and different products and services that all go together to create the dynamic field of Graphic Design. The current plan contains enough information to educate the layman about the Graphic Design industry. There is a lot of hype or noise that surrounds new trends in the Graphic Design industry as everyone wants to stay ahead of the competition. However, trends can be bucked occasionally for instead a more insightful and pragmatic attitude to avoid the hype and fervor of recklessly chasing after the next fad. This strategy of chasing after fads can be equated to jumping endlessly through hoops, which is almost the same as not having a strategy. The balance or trick to this is to seize opportunities in a strategic fashion. Seize the opportunity in front of you and allow this Marketing Plan to serve as a guide as to why California is composed of the largest concentration of Graphic Designers. Take a journey with me. en_US
dc.language.iso en_US en_US
dc.title Marketing plan of the graphic design industry for small-business owners in the Central Valley en_US
dc.type Thesis en_US

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